Website Redesign
NBL One
The Challenge
NBL1 approached Sporting Code with a visionary project: to assist the team in an overhaul and unify the digital presence of the NBL1 league across Australia. The goal was twofold: to modernise the website for an enhanced user experience and to establish a cohesive brand identity that showcased NBL1 Australia as the premier state-wide basketball competition.
Services Include:
The Outcome
The redesigned NBL1 website stands as a testament to the power of collaboration and innovation in sports digital media. By combining cutting-edge design with user-centric functionality, Sporting Code has transformed the NBL1 digital platform into a dynamic hub for basketball enthusiasts nationwide. The unified branding and intuitive navigation showcase the strength and unity of the NBL1 Australia league while empowering each state league to connect with its local community and stakeholders.
Services utilised
Discovery and Strategy
- Conducted extensive stakeholder interviews and workshops to understand the unique needs and objectives of each NBL1 state league.
- Analysed market trends, competitor websites, and user feedback to identify opportunities for differentiation and innovation.
- Developed a comprehensive strategy to unify the NBL1 brand while accommodating regional variations and league-specific requirements.
UX and Information Architecture
- Undertook a user-centred design approach to create personas and user journeys that catered to players, coaches, fans, and administrators.
- Rethought the website's information architecture to streamline navigation and content discovery, ensuring easy access to relevant information for each state league.
- Implemented intuitive search and filtering functionalities to facilitate quick access to fixtures, results, standings, and player statistics.
UI Design and Branding
- Crafted a visually striking design language that harmonised with the NBL1 Australia brand identity while allowing for customisation and branding opportunities for each state league.
- Leveraged responsive design principles to ensure a seamless and visually engaging experience across desktop and mobile devices.
Webflow Technical Implementation and Deployment
- Built the website using modern web technologies and frameworks to ensure performance, security, and scalability.
- Implemented content management systems (CMS) and administration interfaces to empower league administrators to manage and update their respective sections of the website autonomously.
- Conducted thorough testing and quality assurance procedures to identify and address any issues before the website's official launch.
Testimonial
From the client
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