About Sporting Code

Setting the Standard for Sports Digital Solutions

Our team of experts is dedicated to creating innovative and visually stunning digital solutions and websites that engage and captivate sports enthusiasts. With our cutting-edge technology and unparalleled creativity, we are revolutionising the way sports websites are designed and experienced.

Decorative green lines forming a geometric shape
User interface screens on a gold background
Illustrative green and blue icon of the letter 'S'

The Sporting Code Mission

Our mission is to revolutionise the sporting industry through the offering of innovative digital solutions that can be accessed by all levels of the sporting community. We are committed to empowering organisations with state-of-the-art technology and services that optimise internal performance, foster effective communication, and fuel lasting success. By leveraging our expertise and passion for sports, we aim to transform how sports brands and organisations engage, communicate, and showcase their offerings, ultimately creating a brighter future for sporting communities worldwide.

Partners we have worked with:

graphical user interfacea group of people wearing clothinga person holding a piece of papera group of boys running on a field

Our Values:

NBL website shown on an angle with an orange background

Innovative Excellence

We are a forward-thinking, customer-centric team with extensive experience in creating innovative and well-considered brand and digital experiences. Our team has a deep understanding of the nuances of sports digital products, and we are passionate about helping them reach their full potential.

A group of people wearing yellow and green with face paint and flags

passionate Pursuit

We understand that passion is the heart of sports. That's why our goal is to create solutions that goes beyond the game and deepen connections with athletes, teams, brands, and fans alike. We believe that by leveraging our human-centered design process and harnessing the power of digital innovation, we can elevate the sports experience to new heights. Our vision is to connect individuals from every corner of the globe who share a deep passion for sport, fostering a global community united by their love for the game.

woman righting on post it notes and sticking them on window

Human First Experiences

We place humans at the forefront of our design philosophy. We believe in designing for people and collaborating closely with them to craft extraordinary customer experiences. Our commitment lies in prioritising human-first interactions, where empathy and understanding guide our approach. By combining our human-centered focus with cutting-edge technology, we enhance these experiences, making them even more impactful and meaningful. With every solution we create, we aim to elevate the human experience, fostering connections and leaving a lasting positive impact.

A group of boys running and celebrating on a soccer field

Community Focus

At Sporting Code, we firmly believe in the power of community. We understand that collaboration is crucial for success in any endeavor. That's why our approach fosters openness and transparency, ensuring that we work together with our partners from the initial discussion to the final launch. We forge strong partnerships with our clients to systematically and iteratively create exceptional solutions, all while enjoying the process. Together, we build a vibrant community where great solutions are born through teamwork and shared enthusiasm.

Our capabilities include:

Custom Websites

E-Commerce

CMS & Platform

IOS and Andriod Apps

Front end development

Research and insights

User Testing

Ideation

I.A development

Graphic Design specialists

User Experience Development

Prototyping

UI Design

Custom Websites

CMS & Platform

IOS and Andriod Apps

Prototyping

UI Design

Custom Websites

CMS & Platform

IOS and Andriod Apps

Custom Websites

E-Commerce

CMS & Platform

IOS and Andriod Apps

Front end development

Custom Websites

CMS & Platform

IOS and Andriod Apps

Front end development

Research and insights

Ideation

Research and insights

Ideation

I.A development

Graphic Design specialists

User Experience Development

Prototyping

Custom Websites

E-Commerce

CMS & Platform

User Testing

IOS and Andriod Apps

Front end development

Research and insights

Ideation

CMS & Platform

I.A development

IOS and Andriod Apps

Front end development

Custom Websites

CMS & Platform

IOS and Andriod Apps

Front end development

Research and insights

Ideation

I.A development

User Testing

Graphic Design specialists

User Experience Development

Prototyping

UI Design

Decorative green lines forming a geometric shape

Why Us?

Why partner with us?

Graphic icon with green circles and navy blue lines

We utilise the latest web technology

With a professional web design and development team, we understand the importance of staying up-to-date on the latest web technologies in order to create cutting-edge websites and digital solutions for our clients.

Graphic icon of brain with geometric shapes in it

We have years of experience!

Our team of knowledgeable professionals, boasting over a decade of experience working with sports teams and organisations, has the expertise to handle projects of any size and scope for sports such as football, basketball, soccer, and many others.

Graphic icon with 6 people

Support, from start to finish and beyond

At Sporting Code, we recognize that starting a new project can be a daunting and complex task. That is why we offer full support from project start to finish, ensuring our clients have everything they need to see their projects through to completion.

Leadership

Meet the team

We are passionate sports fans who have a deep appreciation for design. Our love for sports fuels our creative pursuits, and we strive to create designs that capture the essence of the sports we love. Despite the heartbreak that often comes with being a fan, we remain dedicated to our teams and to our craft. Let us tell you a little more about ourselves.

Mathieu Shellard

Co-Founder

Mathieu Shellard

Mathieu Shellard

Linkedin

Mathieu Shellard

Co-Founder

Meet Mathieu, with over 15 years experience in the sports industry, he has a rich and diverse background spanning across marketing, digital, events, advertising, and media. With his unique blend of expertise and experience, Mathieu brings a fresh perspective and innovative ideas to the forefront of the digital agency world. Mathieu's profound knowledge of the digital landscape, combined with his strategic thinking and creative flair, enables him to identify opportunities for clients to thrive in today's fast-paced and ever-evolving digital landscape. His ability to stay ahead of the curve in emerging trends, digital platforms, and consumer behavior allows him to craft tailored strategies that deliver tangible and lasting impacts. With Mathieu at the helm, you can trust that your brand's digital presence will be elevated to new heights.

Huss Mohamad

Co-Founder

Huss Mohamad

Huss Mohamad

Linkedin

Huss Mohamad

Co-Founder

With over 15 years of expertise in the design industry, Huss is a seasoned professional who has established himself as a specialist in UX and UI design. He brings a wealth of knowledge and skills to the table, ensuring that his clients stay at the forefront of design trends and technologies. But it's not just about aesthetics for Huss - his true passion lies in solving real-world problems and creating cohesive design systems that effectively convey companies' narratives in a meaningful manner. Beyond his technical skills, Huss brings a deep sense of creativity and strategic thinking to his design approach. He understands the power of design in creating meaningful user experiences that drive engagement, brand loyalty, and business success. By combining his expertise in UX and UI design with his keen eye for aesthetics and usability, Huss creates visually stunning and functional designs that captivate audiences and deliver results.