Website Redesign
NBL
The Challenge
The National Basketball League (NBL) approached Sporting Code with the objective of assisting in modernising their online presence through a comprehensive redesign of their website. The primary goal was to enhance the UI and user experience (UX) to ensure that the website not only looked visually appealing but also provided intuitive navigation and functionality for visitors.
Services Include:
The Outcome
The redesigned NBL website represents a significant leap forward in terms of both aesthetics and functionality. By focusing on user experience and incorporating modern design elements, Sporting Code has transformed the NBL's online platform into a dynamic hub for basketball fans, players, and stakeholders alike. The intuitive navigation, visually appealing layout, and seamless responsiveness ensure that visitors can easily access the latest news, scores, schedules, and ticketing information with ease.
Services utilised
Research and Analysis
- Conducted an in-depth analysis of the existing NBL website to identify pain points, usability issues, and opportunities for improvement.
- Studied industry trends and best practices in web design and user experience to inform the redesign strategy.
UX Design
- Collaborated closely with the NBL team to define user personas and understand their needs, preferences, and behaviours.
- Developed wireframes and prototypes to visualise the new website structure and navigation flow, ensuring an intuitive user journey from landing page to conversion points.
- Implemented user-centred design principles to prioritise usability and accessibility across all devices and screen sizes.
UI Redesign
- Created a modern and visually engaging design language that aligned with the NBL brand identity while elevating its aesthetic appeal.
- Revamped the website's colour scheme, typography, and imagery to enhance readability, consistency, and brand recognition.
- Designed custom graphics, icons, and interactive elements to improve engagement and convey key messages effectively.
Responsive Development
- Utilised responsive web design techniques to optimise the website for seamless viewing and interaction across desktops, laptops, tablets, and mobile devices.
- Ensured cross-browser compatibility and adherence to web standards to provide a consistent experience for all users.
Integration and Testing
- Integrated third-party tools and functionalities, such as live score updates, video streaming, and social media integration, to enrich the user experience and drive engagement.
- Conducted rigorous testing across multiple browsers and devices to identify and address any bugs, performance issues, or compatibility concerns.
Testimonial
From the client
Rob Burton
General Manager of Digital & Content
The team at Sporting Code were thorough professionals as we embarked on a re-design of the NBL website. From a very basic brief, Sporting Code was able to create a site that allowed us to show our content in a whole new way, providing huge improvements for our fans from both a user experience and presentation perspective.
increase in engagement time
increase of engaged sessions
increase in views
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