Marketing and Lead Generation Campaigns
Greyhound Adoption Program
The Challenge
Sporting Code collaborated with the Greyhound Adoption Program (GAP) to launch a comprehensive marketing and lead generation campaign aimed at increasing awareness of greyhound adoption in Victoria. The primary objective was to drive more leads for potential adoptions while simultaneously educating the public about the benefits of adopting retired racing greyhounds. Through strategic planning and targeted outreach, the campaign aimed to shift perceptions and generate valuable data for both GAP and Greyhound Racing Victoria (GRV).
Services Include:
The Outcome
The GAP marketing and lead generation campaign have yielded remarkable results, driving a significant increase in awareness and interest in greyhound adoption across Victoria. Through targeted messaging and outreach efforts, Sporting Code has successfully generated a steady stream of leads for potential adoptions while fostering positive relationships with the community and stakeholders. The campaign has not only contributed to the welfare of retired racing greyhounds but has also provided valuable data insights to inform future initiatives and outreach strategies.
Services utilised
Audience Research and Segmentation
- Conducted thorough market research to identify key demographics and segments with the highest potential for greyhound adoption.
- Developed detailed audience personas based on factors such as age, location, interests, and lifestyle to tailor messaging and outreach efforts effectively.
Campaign Strategy and Planning
- Collaborated with GAP and GRV stakeholders to define campaign goals, objectives, and KPIs (Key Performance Indicators).
- Developed a multi-channel marketing strategy encompassing digital advertising, social media engagement, content marketing, email campaigns, and community outreach events.
- Established a timeline and budget allocation plan to ensure efficient execution and tracking of campaign activities.
Content Creation and Distribution
- Produced compelling and informative content highlighting the joys of greyhound ownership, the adoption process, success stories, and the positive impact of GAP's work.
- Leveraged various content formats to engage audiences across different platforms.
- Implemented a content distribution strategy to maximise reach and visibility, utilising social media channels, website blogs, and targeted advertising campaigns.
Lead Generation and Conversion Optimisation
- Implemented and optimised landing pages and conversion paths to facilitate easy lead generation and follow-up and to streamline the adoption process and encourage users to take the desired actions.
- Implemented tracking and analytics tools to monitor user behaviour, measure campaign performance, and identify opportunities for optimisation.
Data Acquisition and Analysis
- Collected and analysed data on adoption trends, user engagement, and campaign performance to inform future strategies and initiatives.
- Implemented A/B testing and audience segmentation to identify the most effective messaging, content, and outreach tactics for different audience groups.
- Utilised advanced analytics tools to track key metrics, generate insights, and refine campaign tactics to maximise results.
- Provided regular reports and actionable insights to GAP and GRV stakeholders to support data-driven decision-making and continuous improvement.
Testimonial
From the client
Aaron Bell
Digital Marketing Lead
Sporting Code's expertise and dedication have been instrumental in the success of our adoption campaign for GAP. Their strategic approach, creative execution, and attention to detail have helped us reach new audiences, drive meaningful engagement, and ultimately find loving homes for greyhounds in need. We are incredibly grateful for their partnership and ongoing support.
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