Website Redevelopment

East Asia Super League (EASL)

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Challenge

Outcome

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Date Completed

September 2022

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The Challenge

Sporting Code partnered with East Asia Super League (EASL) to execute a complete website redesign aimed at enhancing user experience (UX), boosting engagement, and driving fan growth. The project involved developing a clean, modern, and intuitive website to offer dynamic and up-to-date content for fans.

Services Include:

Custom Websites

Website Management & Maintenance

Design Services

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The Outcome

The redesigned East Asia Super League website has significantly elevated the league's online presence and fan engagement. By focusing on UX enhancements, integrating dynamic sports data widgets, and creating a visually appealing design, Sporting Code has developed a user-centric platform that captivates fans and keeps them informed and engaged. The streamlined navigation, interactive features, and real-time updates contribute to a compelling user experience and support EASL’s goal of driving fan growth and community engagement.

Services utilised

Discovery and Planning

Conducted extensive research to understand EASL's goals, target audience, and key requirements for the website.
Analysed user behaviour and industry best practices to identify areas for improvement in engagement and user retention.
Collaborated with EASL stakeholders to outline project objectives, timelines, and success metrics.

User Experience (UX) Design

Developed user personas and mapped out detailed user journeys to ensure a seamless and intuitive navigation experience.
Reorganised the website’s information architecture to highlight essential content, such as game schedules, player profiles, and news updates.
Created wireframes and interactive prototypes to visualise the user interface, prioritising ease of use and accessibility.

Visual Design and Branding

Revamped EASL’s visual identity to reflect a modern and dynamic sports league.
Designed a cohesive visual language with high-quality graphics, engaging visuals, and a vibrant colour scheme that resonates with fans.
Ensured consistency in branding across all website elements, including typography, imagery, and iconography.

Custom Development and Integration

Implemented custom widgets from key sports data providers to deliver real-time game statistics, player performance metrics, and league standings.
Optimised the website for mobile responsiveness to ensure a seamless browsing experience across all devices.

Engagement and Fan Growth

Integrated social media feeds and sharing options to encourage fan interaction and community building.
Developed user-friendly forms for newsletter sign-ups, event registrations, and fan feedback to foster engagement.
Implemented analytics tools to track user behaviour, monitor engagement metrics, and identify opportunities for growth and optimisation.