Marketing and Website Redesign
Dream Chasers
The Challenge
Sporting Code partnered with Greyhound Racing Victoria (GRV) to spearhead the marketing efforts and website redesign for their annual event, Dream Chasers. The project aimed to raise awareness of the event, attract attendees, and create a seamless experience for potential clientele from advertising to website interaction. By combining strategic marketing campaigns with a redesigned website, the goal was to showcase the event's excitement and appeal while facilitating easy access to event information and ticket bookings.
Services Include:
The Outcome
The Dream Chasers website redesign project has resulted in a significant increase in awareness, engagement, and attendance for GRV's flagship event. By combining targeted marketing campaigns with a visually appealing and user-friendly website, Sporting Code has effectively showcased the excitement and appeal of Dream Chasers while providing potential attendees with a seamless and hassle-free booking experience. The project's success has solidified Dream Chasers as a must-attend event on the greyhound racing calendar and has set the stage for continued growth and success in the years to come.
Services utilised
Campaign Strategy and Planning
- Collaborated with GRV to define campaign objectives, target audience segments, and key messaging for the Dream Chasers event.
- Conducted a competitive analysis and market research to identify opportunities for differentiation and audience engagement.
- Developed a multi-channel marketing strategy encompassing digital advertising and social media promotion, as well as above the line activity.
Website Redesign
- Conducted a comprehensive assessment of the existing Dream Chasers website to identify areas for improvement in terms of design, functionality, and user experience.
- Worked closely with GRV to conceptualise a modern and visually appealing website design that captured the excitement and essence of the Dream Chasers event.
- Implemented user-friendly navigation, clear calls-to-action, and streamlined booking processes to enhance the overall user experience and encourage conversions.
Creative Messaging and Brand Development
- Developed compelling and consistent creative messaging that resonated with the target audience, highlighting the unique aspects and excitement of the Dream Chasers event.
- Created a suite of visual assets, including promotional videos, banners and social media graphics to reinforce the Dream Chasers brand and maintain a cohesive look and feel across all touch points.
- Conducted A/B testing on creative elements and messaging to identify the most effective approaches for driving engagement and conversions.
Improved Brand Journey
- Mapped out the ideal customer journey from initial awareness to event attendance, ensuring a seamless and engaging experience at every touchpoint.
- Enhanced the website’s user experience by optimising the event information layout and ticket purchasing process.
- Collected and analysed user feedback to continuously refine and improve the brand journey, ensuring a positive and memorable experience for all attendees.
Testimonial
From the client
Taylor Maher
Manager - Marketing & Commercial
Sporting Code played a crucial role in the success of our Dream Chasers event. Their strategic marketing campaigns and website redesign efforts have not only increased awareness and attendance but have also enhanced the overall experience for our attendees. We are extremely pleased with the results and look forward to continuing our partnership with Sporting Code for future events.
Leading the charge of sports Digital Solutions
Do you have a question for the team at Sporting Code? Whether it's a quick fix or a new project, we are here to help!
