Website Redevelopment
Basketball Northern Territory
The Challenge
Sporting Code partnered with Basketball Northern Territory to undertake a comprehensive website redesign project focused on enhancing user experience (UX), increasing engagement, and creating an easy-to-use backend for efficient content management. The objective was to develop a clean, modern, and intuitive website that not only engages visitors but also empowers administrators to manage and update content effortlessly.
Services Include:
The Outcome
The redesigned Basketball Northern Territory website offers a significantly improved user experience, visual appeal, and functionality. Sporting Code's focus on UX, engagement, and an easy-to-use backend has transformed the site into a dynamic platform for players, coaches, fans, and administrators. Intuitive navigation, modern design, and seamless content management make it easy for users to explore and engage with Basketball Northern Territory’s offerings, while administrators can maintain and update the site with ease.
Services utilised
Discovery and Research
- Conducted extensive user research to understand the needs, preferences, and behaviours of Basketball Northern Territory’s target audience, including players, coaches, fans, and administrators.
- Analysed industry trends and best practices in UX design and content management systems to inform the redesign strategy.
- Gathered insights from stakeholders to identify key objectives, pain points, and requirements for the new website.
UX Design and Information Architecture
- Developed user personas and user journeys to guide the redesign process and ensure a user-centred approach.
- Rethought the website’s information architecture to simplify navigation, improve content discoverability, and enhance the overall user experience.
- Designed wireframes and prototypes to visualise the user interface and interaction flow, focusing on intuitive usability and clear calls-to-action.
Visual Design and Branding
- Refreshed Basketball Northern Territory’s visual design language to reflect modern aesthetics and enhance brand recognition.
- Created custom graphics, icons, and visual elements to enhance the website’s visual appeal and convey the organisations identity and values.
- Ensured consistency in typography, colour palette, and imagery across all pages and elements of the website.
Backend Development and Content Management
- Implemented a robust and user-friendly content management system (CMS) to empower Basketball Northern Territory administrators to manage and update website content effortlessly.
- Developed custom templates and modules to facilitate easy content creation, editing, and organisation, ensuring a consistent and professional look throughout the website.
- Provided training and documentation to administrators on how to use the CMS effectively, enabling them to take full control of their website content.
Engagement and Interactive Features:
- Integrated interactive features such as event calendars, news feeds, and social media integration to keep visitors informed and engaged.
- Implemented user-friendly forms for registration, contact enquiries, and feedback to enhance visitor interaction and engagement.
- Optimised the website for mobile devices to ensure a seamless and engaging experience across all screen sizes and platforms.
Testimonial
From the client
John Mitchell
Chief Executive Officer
Their expertise in website development and design has been invaluable in creating a user-friendly and visually appealing platform for our community. We are grateful for their dedication to ensuring that our website meets all of our needs and exceeds our expectations. Their commitment to providing ongoing support has also been exceptional, as they have been readily available to address any issues or concerns that arise. We look forward to continuing our partnership with Sporting Code as we grow and evolve our online presence.
increase in time on site
increase in number of users
increase in pages visited
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